Paint Nail Bar Tampa
Paint Nail Bar Tampa is a modern, upscale nail salon that offers non-toxic manicures and pedicures in a clean, stylish environment. Known for exceptional hygiene standards and high-quality service, the salon focuses on clean beauty, relaxation, and attention to detail—redefining the traditional nail experience.
Multimedia Content
I created this TikTok to capture the fun and feminine vibe of combining fashion with self-care. It was designed to resonate with Paint Nail Bar’s audience, who value beauty, style, and a little luxury.
I filmed and edited this TikTok to showcase the salon’s exterior and give viewers that “just discovered your new favorite spot” feeling. The goal was to create an inviting first impression for potential clients.
Client Proposals
RWI Presentation – This presentation highlights the growing influence of augmented reality in the marketing world. It explores how AR is reshaping customer experiences, enhancing brand interaction, and opening new creative opportunities for marketers. With a sleek, professional design, the presentation offers a clear look at how AR is driving innovation across the marketing landscape.
Social Media Marketing Campaign – I developed a social media marketing campaign proposal for Paint Nail Bar, designed to increase brand awareness, attract more in-store visits, and connect with customers through strategic promotions and incentives. The campaign featured defined goals, a structured timeline, and tactics to strengthen social media interaction.
Influencer Collaborations Proposal – I put together an Influencer Collaboration Proposal for Paint Nail Bar aimed at increasing their brand visibility and engagement. The proposal covers choosing the right influencers, outlining clear campaign objectives, setting partnership guidelines, and aligning the collaboration with Paint Nail Bar’s existing social media strategy.
Employee Advocacy Proposal – I created a proposal to empower Paint Nail Bar employees as brand ambassadors through social media. This included researching industry best practices, outlining a step-by-step plan for execution, recommending the right tools, developing incentive structures, and designing a custom hashtag to increase engagement and broaden brand visibility.
Group Project – COMING SOON
Client Takeaways
Internship:
- I gained real-world experience in digital marketing by creating and managing social media content tailored to a specific brand voice and aesthetic.
- I learned how to professionally communicate with a client, take their feedback, and turn it into actionable next steps to improve engagement and visibility.
- I became more confident in using tools like Canva and planning content. These are some skills I will carry into future roles in marketing.
- I became more comfortable scheduling content using social media management tools, which taught me how to stay organized and consistent across platforms.
Social Media Marketing Course:
- I learned how to apply marketing concepts to real business challenges by working hands-on with an actual client, which made the learning feel more relevant and impactful.
- I gained a deeper understanding of teamwork—balancing roles, giving and receiving feedback, and staying accountable within a group project setting.
- I developed stronger presentation skills and learned how to clearly communicate marketing strategies to both peers and professionals.
- I learned how to build a full campaign plan from research to execution, including setting measurable objectives and defining KPIs.